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Maria’s is a Northwest Arkansas-based chain of Mexican restaurants. Though it's garnered a strong following, Maria's lacks consistent branding and story-based marketing. Their food comes from the unique culinary tradition of Guanajuato, Mexico, but that isn’t being communicated at all. Guanajuato is an incredibly colorful city,

so I envisioned a new, vibrant brand for Maria’s that reflects its cultural heritage.

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